Design researchers carefully investigate human experience and behavior, dream up new ways to spark and distill insight, and inspire teams and clients to address people’s needs through bold, optimistic designs for better satisfaction , sustainability and effectiveness

Innovate or Die ! its 2018

Globally, 72 percent of CEOs believe that the next 3 years will be more critical for their industry than the last 50 years


What is Human-Centered Design?


What’s Wrong with the Sana Safinaz Lawn Ad Campaign?

A Child’s Eye

We’re big advocates of a principle we call “being left-handed,” developing empathy for consumers’ needs, even if those consumers are very different from yourself. By studying people of all ages, shapes, cultures, and sizes we’ve learned that the best products embrace people’s differences. “Take kids, for instance. Today the bestRead More


“Why should business care about creativity? Visit your local mall or trade show and you’ll see that creativity sells. We’re all searching for the next iMac or VW Beetle—any worthwhile innovation that captures the public’s imagination and strengthens the company’s brand. But many companies shy away from novel solutions. Moreover,Read More

What’s Wrong with the Sana Safinaz Lawn Ad Campaign?

Why the Sana Safinaz Lawn Ad Campaign is a great example of Bad User Experience Design in Fashion. Turning and turning in the widening gyre The falcon cannot hear the falconer; Things fall apart, the center cannot hold; Mere anarchy is loosed upon the world W.B Yeats — The Second Coming [PictureRead More

50 shades of Bad Design in Pakistan.

Are you satisfied with the electricity bill-paying process in Pakistan? Do you have to stand for countless hours in the waiting line to pay your school fee?Do you cringe at the thought of ordering food online because of the unfriendly website/app interface? This is basically a compilation of all suchRead More

What is Human-Centered Design?

A design which believes that even the seemingly intractable problems like poverty, fraud, gender equality and clean water are solvable. (, 9) It strongly believes that people who are facing these problems on day to day basis can provide critical inputs for the solutions. Human Centered Design, commonly known asRead More